Absolut Vodka is encouraging consumers to vote first, and save the drink for after they vote as a part of the brand's non-partisan, integrated "Drink Responsibly. #VoteResponsibly" campaign.

To bring this call-to-action to life, Absolut is launching limited-edition Absolut Water for the first time ever in select markets across the country, including New York. The free purified water (in recyclable and reusable aluminum cans) will appear in pop-up, digitally interactive vending machines and made available to any consumers 21+ who follow @AbsolutUS on Twitter and tweets the account with #VoteResponsibly. Consumers who engage will also receive critical voting information, via a QR code, from non-partisan partner organizations.

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