Let the holiday shopping begin! This holiday season stop by Toys“R”Us Times Square, The Center of the Toy Universe, to find the hottest toys of the season. Toys“R”Us Times Square is a “can’t-miss” shopping destination during the holidays for visitors and native New Yorkers alike. In the heart of the Big Apple, this huge toy emporium has an unrivaled selection of toys, games, and electronics sure to put that look of pure joy on a child’s face.

Earlier this year, Toys“R”Us announced the new toys it predicts will be on the top of children’s wish lists. The Toys“R”Us Joy List helps gift givers get started in finding the perfect toy for every child on their list. This year’s popular items include: I-Dog, a sleek and stylish, palm-sized robot dog that loves to listen to music and will groove along to any song it hears; Pixel Chix, a take-along virtual friend, who lives inside a small 3-D house, and eats, sleeps, works out, and hangs out, all at the touch of a button; and Thomas & Friends Ride-On with Track that lets Thomas & Friends fans (and train fans!) enjoy an easy drive rechargeable battery-powered ride-on train set that operates on track, carpet or hard surfaces. There’s no better place than Toys“R”Us to find these great toys and so much more this holiday season.

Not only can guests find the perfect gift at Toys“R”Us Times Square, they can enjoy all of the unique in-store attractions. Only at The Center of the Toy Universe will you see the world’s largest indoor Ferris Wheel, a 4,000-square-foot Barbie dollhouse, a New York City skyline display constructed entirely of LEGO bricks, and even a 20-foot high T-Rex dinosaur.

Toys“R”Us Times Square is also the place to commemorate your trip to the Big Apple with the exciting Wheel Photo Fun service. Wheel Photo Fun allows guests to share memories with friends and family back home of their visit to New York City as they climb aboard the 60-foot tall Ferris Wheel. Visitors who ride the Ferris Wheel will be photographed as they enter into one of the 14 individually themed Ferris Wheel cars inspired by a favorite children’s toy or character, including My Little Pony, Mr. & Mrs. Potato Head, and Toy Story 2, among others. With instant printing and matting available, Wheel Photo Fun requires minimum wait time for a special keepsake that is sure to be a highlight in mom’s “brag book.” (See store for details.)

Filled with Love is a delightful interactive area that allows children to craft their own personalized stuffed animals in five easy steps. From choosing the animal to picking an adorable holiday outfit, this fun activity a unique holiday gift for someone special ages three and up.

And for guests that need a helping hand with holiday shopping this year, the highly trained Personal and Corporate Shoppers can make the shopping experience more delightful and can help. These experts, along with other customer service amenities such as gift-wrapping, gift certificates, and in-store shipping services (to local, national, and international locations), offer guests the ultimate in customer service. To book an appointment with a seasoned personal shopper, call 866-742-6423.

Toys”R”Us Times Square is located at 1514 Broadway at 44th Street.
Special Events Hotline: 646-366-8855. Personal Shopping: 866-742-6423.